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Meta (Facebook) Connect Keynotes | 扎克伯格演講原文及解讀(8000字)
2022-01-07 20:13:15


眾所周知,扎克伯格在Facebook開發(fā)者大會上把公司的名稱改成了“Meta”,這是元宇宙屆天大的喜訊,A股元宇宙概念股也在周五迎來了漲勢

扎克伯格還與他的同事們分享了哪些高精尖及有趣的概念?感興趣的朋友可以看看下面的原文(Transcript)(附圖)


下面是幾個要點:

  • 在元宇宙中的體驗是沉浸式的,不只是盯著一塊屏幕
  • 今天的話題不是已經(jīng)開發(fā)出來的產(chǎn)品,而是暢享一個未來
  • 虛擬人就是今天的“頭像”,但它是立體的,可以活動的
  • 在元宇宙中傳送虛擬人就像今天打開一個網(wǎng)頁一樣簡單
  • 在元宇宙建設(shè)的第一天起就要注重隱私和安全
  • VR/AR設(shè)備是元宇宙的重要入口
  • 在未來的5-10年里,很多設(shè)想都會實現(xiàn)

  • 沒怎么提NFT,但是提到經(jīng)濟系統(tǒng)(這不是Meta所擅長)

  • 舉了很多例子:游戲、健身、學(xué)習(xí)、工作;介紹了很多自家產(chǎn)品:Quest、Horizon等
  • 元宇宙像今天的互聯(lián)網(wǎng),能夠帶來大量工作機會
  • 最后,講述了建立Facebook的初衷,以及公司下一階段的工作重點是元宇宙,驕傲地宣布公司新品牌“Meta”

MarkZuckerberg: (00:01)
Desktop to web to phones, from text to photos to video(互聯(lián)網(wǎng)的發(fā)展歷程). But this isn’t the end of the line. The next platform and medium will be even more immersive, an embodied internet where you’re in the experience, not just looking at it, and we call this the metaverse(上來就提元宇宙,點明主旨). And you’re going to be able to do almost anything you can imagine, get together with friends and family, work, learn, play, shop,create as well as entirely new categories that don’t really fit how we think about computers or phones today. Now, since we’re doing this remotely today, I figured let’s make this special.
Mark Zuckerberg: (00:39)
So we’ve put together something that I think is really going to give you a feeling for what this future could be like. We believe the metaverse will be the successor to the mobile internet. We’ll be able to feel present like we’re right there with people no matter how far apart we actually are. We’ll be able to express ourselves in new, joyful, completely immersive ways and that’s to unlock a lot of amazing new experiences. When I send my parents a video of my kids, they’re going to feel like they’re right in the moment with us not peering through a little window.
Mark Zuckerberg: (01:13)
When you play a game with your friends, you’ll feel like you’re right there together in a different world, not just on your computer by yourself. And when you’re in a meeting in the metaverse, it’ll feel like you’re right in the room together, making eye contact, having a shared sense of space and not just looking at a grid of faces on a screen. That’s what we mean by an embodied internet.Instead of looking at a screen, you’re going to be in these experiences.Everything we do online today connecting socially, entertainment, games, workis going to be more natural and vivid.
Mark Zuckerberg: (01:49)
This isn’t about spending more time on screens. It’s about making the time that we already spend better. Screens just can’t convey the full range of human expression and connection. They can’t deliver that deep feeling of presence,but the next version of the internet can. That’s what we should be working towards. Technology that’s built around people and how we actually experience the world and interact with each other. That’s what the metaverse is all about.Now, the best way to understand the metaverse is to experience it yourself.
Mark Zuckerberg: (02:18)
But it’s a little tough because it doesn’t … Emerge as we speak, we’re starting to get a sense of how it could all come together and what it could feel like. So today we’re going to do something a little bit different. Rather than just focusing on this year’s products, like a normal keynote, we’re going to talk about the future. So let’s start by exploring what different kinds of metaverse experiences could feel like, starting with the most important experience of all, connecting with people.
Mark Zuckerberg: (02:59)
Imagine you put on your glasses or headset, and you’re instantly in your homespace. It has parts of your physical home recreated virtually, it has things that are only possible virtually, and it has an incredibly inspiring view of whatever you find most beautiful.
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Mark Zuckerberg: (05:01)
All right. So that’s a glimpse of a few ways that we’re going to be able to get together and socialize in the metaverse. It’s a ways off, but you can start to see some of the fundamental building blocks take shape. First, the feeling of presence. This is the defining quality of the metaverse. You’re going to really feel like you’re there with other people. You’ll see their face expressions.You’ll see their body language. Maybe figure out if they’re actually holding a winning hand. All the subtle ways that we communicate that today’s technology can’t quite deliver.
Mark Zuckerberg: (05:32)
Next, there are avatars(說到虛擬人了), and that’s how we’re going to represent ourselves in the metaverse. Avatars will be as common as profile pictures today, but instead of a static image, they’re going to be living 3D representations of you, your expressions, your gestures that are going to make interactions much richer than anything that’s possible online today. You’ll probably have a photo realistic avatar for work, a stylized one for hanging out and maybe even a fantasy one for gaming. You’re going to have a wardrobe of virtual clothes for different occasions designed by different creators and from different apps and experiences.


Mark Zuckerberg: (06:10)
Importantly, you should be able to bring your avatar and digital items across different apps and experiences in the metaverse. Beyond avatars, there is your home space. You’re going to be able to design it to look the way you want,maybe put up your own pictures and videos and store your digital goods. You’re going to be able to invite people over, play games and hang out. You’ll also even have a home office where you can work. Your home is your personal space from which you can teleport to anywhere you want.
Mark Zuckerberg: (06:41)
Now, speaking of teleporting, there are going to be all kinds of different spaces that people make. Rooms like the ones that we just saw, but also games and whole worlds that you can teleport in and out of whenever you want.Teleporting around the metaverse is going to be like clicking a link on the internet. It’s an open standard. In order to unlock the potential of the metaverse, there needs to be interoperability. And that goes beyond just taking your avatar and digital items across different apps and experiences, which weare already building an API to support.
Mark Zuckerberg: (07:13)
You want to know that when you buy something or create something, that your items will be useful in a lot of contexts and you’re not going to be locked into one world or platform. You want to know that you own your items, not a platform. Now this is going to require not just technical work, like some of the important projects that are going on around crypto and NFTs in the community now. It’s also going to take ecosystem building, norm setting and newforms of governance. And this is something that we’re really going to focus on.
Mark Zuckerberg: (07:45)
Privacy and safety(隱私和安全非常重要) need to be built into the metaverse from day one. You’ll get to decide when you want to be with other people, when you want to block someone from appearing in your space, or when you want to take a break and teleport to a private bubble to be alone. You’re going to be able to bring things from the physical world into the metaverse, almost any type of media that can be represented digitally, photos, videos, art, music, movies, books, games, you name it. And lots of things that are physical today, like screens, will just be able to be holograms in the future.
Mark Zuckerberg: (08:19)
You won’t need a physical TV. It’ll just be a $1 hologram from some high school kid halfway across the world. And you’ll be able to take your items and project them into the physical world as holograms and augmented reality, too. You’re going to be able to move across these different experiences on all kinds of different devices, sometimes using for virtual reality so you’re fully immersed, sometimes using augmented reality glasses so you can be present in the physical world as well, and sometimes on a computer or phone so you can quickly jump into the metaverse from existing platforms.(上面這段講元宇宙的入口,包括VR和AR)
Mark Zuckerberg: (08:53)
There are going to be new ways of interacting with devices that are much more natural. Instead of typing or tapping, you’re going to be able to gesture with your hands, say a few words, or even just make things happen by thinking about them. Your devices won’t be the focal point of your attention anymore. Instead of getting in the way, they’re going to give you a sense of presence, the new experiences that you’re having and the people who you’re with. And these aresome of the basic concepts for the metaverse.
Mark Zuckerberg: (09:21)
And while this may sound like science fiction, we’re starting to see a lot of these technologies coming together. In the next five or 10 years, a lot of this is going to be mainstream and a lot of us will be creating and inhabiting worlds that are just as detailed and convincing as this one on a daily basis. So eventhough it’s still a long way off, we are starting to work on some of these foundational concepts today. Horizon(這是扎克伯格正在努力做的早期產(chǎn)品) is the social platform that we are building for people to create and interact in the metaverse. One part of this is Horizon Home, which is our early vision for a home space in the metaverse.
Mark Zuckerberg: (10:05)
Horizon Home is the first thing that you’ll see when you put on your Quest headset. Today, there are already a bunch of options to choose from. And in the future, anyone will be able to create one. We’ve just called it Home until now,because it’s been missing something very important. People. Soon, we’re going to be introducing a social version of Home, where you can invite your friends to join you as avatars. You’ll be able to hang out, watch videos together andjump into apps together. Then there is Horizon Worlds, which is where you can build worlds and jump into them with people.
Mark Zuckerberg: (10:42)
Horizon is designed to make it possible for everyone to create, and we’re already seeing people build some really interesting experiences from creating new games together to throwing surprise parties and VR that family and friends around the world can join. We started rolling out Horizon Worlds in beta last year, and we’re adding more people and more worlds every day. And we also just launched Horizon Workrooms earlier this year for collaboration. Beyond Horizon,we are also making it easier to communicate with your friends across different layers of reality.
Mark Zuckerberg: (11:16)
This year we’re bringing messenger or calls to virtual reality. You’re going to be able to invite your friends to a messenger call and soon you’ll be able to explore somewhere together or join a game. Now, these are the kinds of tools that need to get built so that you can jump into the metaverse with your friends from anywhere, and they’re going to unlock some pretty amazing experiences. Now let’s move on from some of these basic concepts and people just connecting to a completely different set of experiences on entertainmentand gaming.
Mark Zuckerberg: (11:54)
Imagine your best friend is at a concert somewhere across the world. What if you could be there with her?



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Mark Zuckerberg: (13:39)
You can start to see how the metaverse is going to enable richer experiences by letting us add new layers to the world that we can interact with. Creators and artists are going to be able to connect with their audiences in new ways and really bring them into these shared experiences. Now there’s a lot that needs to get built to create experiences like this, but we’re working on some of these pieces right now with Spark AR. First, we’re building tools that creators can use to place digital objects into the physical world and let people interact with them.
Mark Zuckerberg: (14:09)
And rather than just simple visual effects, new creator capabilities will support 3D objects that can respond and react realistically, including are alistic sense of depth and occlusion. In the next year, we’re also adding the ability for creators to connect different physical locations into cohesive,augmented reality storytelling experiences like guided tours or scavenger hunts. We’re also so building a horizon marketplace where creators can sell and share 3D digital items. And our hope is that this will enable a lot more commerce and help grow the overall metaverse economy(經(jīng)濟系統(tǒng)NFT).
Mark Zuckerberg: (14:50)
Because at the end of the day, it is really the creators and developers who are going to build the metaverse and make this real. And to make sure that there’s an ecosystem that can sustain hundreds of thousands of people working on this,which is what we’re going to need to bring this to life, then it’s critical that creators and developers can make a good living doing this work. Now, if you ask people today what they thought the metaverse was, a lot of people would probably say it was a Spider-Man movie.
Mark Zuckerberg: (15:19)
But the people actually follow the space would say it’s about gaming(游戲才是目前最接近元宇宙的地方). And that’s because gaming provides many of the most immersive experiences and it is the biggest entertainment industry by far. Gaming in the metaverse is going to span from immersive experiences and fantasy worlds to bringing simple games into our everyday lives through holograms. Maybe you’ll play old games in new ways.
Mark Zuckerberg: (17:05)
Maybe later. I’m going to need a lot more sunscreen though. Oh man. Well,gaming is a lot of people are going to step into the metaverse for the first time. It already has some of the most fully built out digital goods, the most active creator and developer communities and major platforms like Epic are working to build out the metaverse starting with gaming. For our part, we’re heavily investing in building a healthy VR and AR ecosystem, so the game studios can and keep building and gaming creators can keep creating. Now, Deb from our studios team is joining me.


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Mark Zuckerberg: (22:23)
All right. Thanks Deb. This is going to be amazing. Now, a lot of the most interesting games out there take advantage of how you can move around physically. Being able to look anywhere, move freely. It’s just a fundamentally different experience from staring at a screen. This quality of being physically embodied and able to interact with the world and move around inside it. Nowthat opens up some completely new experiences that didn’t really make sense before on 2D phones or computers. And one example that we are seeing take off is fitness. And speaking of that, I think it’s time for my workout. A lot of you are already using Quest(有錢的朋友可以買一個VR眼鏡玩玩) to stay fit. It lets you work out in somecompletely new ways. It’s kind of like a Peloton, but instead of a bike, youjust have your VR headset and with it, you can do anything from boxing lessons to sword fighting to even dancing. You’ll be able to work out in new worlds,even against an AI. Maybe you’ll get some friends together for some three onthree. Maybe play pickup with people on the other side of the world. Or imagine your Facebook cycling group does an AR charity ride.
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Mark Zuckerberg: (24:48)
And that’s what fitness will be like in the metaverse. Now I think we’re going to see a lot more unique experiences emerging around fitness that take advantage of the full immersion in interactive training. Speaking of which,Super natural just added boxing to its lineup. FitXR has new fitness studios coming next year, and Player 22 by Rezzil, which is currently used bypro-athletes is adding guided and hand tracked body weight exercises soon.We’re making a fitness accessories pack that makes Quest 2 more comfortable with controller grips for when things been intense and a facial interface that you can wipe the sweat off of making your sessions more comfortable. And that’sall coming next year.



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Mark Zuckerberg: (25:28)
But enough with the fun and games. It’s time for everyone’s favorite. Work(他說工作是所有人的最愛). Over the last year and a half, a lot of us who work in offices have gone remote. And while I miss seeing the people I work with, I think remote work is here to stay for a lot of people. So we’re going to need better tools to work together. Let’s take a look at what working in the metaverse will be like. I magine if you could be at the office without the commute, you would still have that sense of presence, shared physical space, those chance and interactions that make your day, all accessible from anywhere. Now, imagine that you have your perfect work setup and you can actually do more than you could in your regular work setup. And on top of all that you can keep wearing your favorite sweatpants.


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Mark Zuckerberg: (27:06)You can already see some of these elements in horizon workrooms(終于提到了這個已經(jīng)上線的VR會議軟件) , which we launched a couple of months ago. Later this year, we plan to introduce a room customization. So put your own logos and posters in your work rooms. We’re also introducing a new office space in horizon home, for when you want your perfect workspace to do some focused work or just cross a few things off your to-dolist. We’re also announcing 2D, progressive web apps for the Quest Store. And as a new developer frameworks, they’re easier to build. So you can drop in and check on a work project while you’re in VR using services like Dropbox, Slack,or stay connected with Facebook and Instagram. This starts bringing more of your 2D internet services into the metaverse. And as we’ve focused more onwork, and frankly, as we’ve heard your feedback more broadly, we’re on making it so you can log into Quest with an account other than your personal Facebook account.
Mark Zuckerberg: (28:02)
We’re starting to test support for work account soon. And we’re working on makinga broader shift here within the next year. I know this is a big deal for a lot of people. Not everyone wants their social media profile linked to all these other experiences. And I get that, especially as the metaverse expands. And I’ll share more about that later.
Mark Zuckerberg: (28:22)
But I’m genuinely optimistic about work in the metaverse. We know from the last couple of years that a lot of people can effectively work from anywhere, but hybrid is going to be a lot more complex when some people are together and others are still remote. So giving everyone the tools to be present no matter where they are, whether it’s a hologram sitting next to you in a physical meeting or in a discussion taking place in the metaverse, that’s going to be a game changer. I think this could be very positive for our society and economy.Giving people access to jobs and more places, no matter where they live, willbe a big deal for spread opportunity to more people. Dropping our daily commutes will mean less time stuck in traffic and more time doing things that matter. And it’ll be good for the environment.
Mark Zuckerberg: (29:09)
Actually, if you travel for work and working in the metaverse means that you just take one less flight each year, that’s probably better than almost anything else that you can do for the environment. I think working in the metaverse is going to feel like a huge step forward. And these dynamics, like the ability to teleport places with people and interact around shared projectsand virtual space, they’re going to be valuable and a lot of other categories of experiences too. So now Marne, our Chief Business Officer is going to take us through or some of them.


(此處刪除了Marne的講述)
Mark Zuckerberg: (32:49)
Thanks Marne. So, that’s a glimpse of the kinds of experiences that you might have in the metaverse. From connecting with friends to gaming and entertainment, to work in education, and creation and commerce. Now let’s talkabout how creators and developers are going to build all of this, and about the economy that we all need to create.
Mark Zuckerberg: (33:11)
The last few years have been humbling for me in our company in a lot of ways.One of the main lessons that I’ve learned is that building products isn’t enough. We also need to help build ecosystems so that millions of people can have a stake in the future, can be rewarded for their work and benefit as the tide rises, not just as consumers, but as creators and developers. But this period has also been humbling because as big of a company as we are, we’ve also learned what it is like to build for other platforms, and living under theirrules has profoundly shaped my views on the tech industry.
Mark Zuckerberg: (33:51)
Most of all, I’ve come to believe that the lack of choice and high fees are stifling innovation, stopping people from building new things and holding back the entire internet economy. We’ve tried to take a different approach. We want to serve as many people as possible, which means working to make our services costless. Not more. Our mobile apps are free. Our ads business models, and auction,which guarantees every business the most competitive price possible. We offer our creator and commerce tools either at cost or with modest fees to enable as much creation and commerce as possible. And it’s worked. Billions of people love our products. We have hundreds of millions of businesses on our platform,and we have a rapidly growing ecosystem and a thriving business. That’s the approach that we want to take to help build the metaverse too. We plan to continue to either subsidize our devices or sell them at cost to make them available to more people.
Mark Zuckerberg: (34:54)
We’ll new supporting side loading and linking to PCs. So consumers and developers have choice rather than forcing them to use the Quest Store to find apps or reach customers. And we’ll aim to offer developer and creator service swith low fees in as many cases as possible. So we can maximize the overall creator economy, while recognizing that to keep investing in this future we’ll need to keep some fees higher for some period to make sure that we don’t lose too much money on this program overall. After all, while a growing number of developers are already profitable, we expect to invest many billions of dollars for years to come before the metaverse reaches scale. Our hope though is that if we all work at it and within the next decade, the metaverse will reach a billion people, host hundreds of billions of dollars of digital commerce and support jobs for millions of creators and developers.
Mark Zuckerberg: (35:52)
We’ll try to lay out how some of this commerce model will work, but I also want to be upfront about the fact that there’s a ton that we just don’t know yet.What I can tell you though, is that we are fully committed to this. It is the next chapter of our work, and we believe for the internet overall. And ourstrategy and track record show that we will do everything we believe is sustainable to grow the community, the creator economy, and the developer ecosystem.And to tell us more about all of that, here’s, Vishal, our Head of Metaverse Products.
(此處刪除了Vishal的講述和對話)
Mark Zuckerberg: (42:56)
There’s a lot here to be excited about. (元宇宙將會為人類帶來的好處,包括更多的工作機會)Just like the internet today, more people are going to have the freedom to find a business model that works forthem, whether that’s custom work, tipping, subscriptions, ads, or other monetization tools that may only make sense in the metaverse.
Mark Zuckerberg: (43:19)
Now, think about how many people make a living on the internet today. How many of those jobs just didn’t even exist a few years ago? I expect that the metaverse is going to open up lots of opportunities for people in the exact same way.
Mark Zuckerberg: (43:32)
Now, we have confidence in this general direction and we’re investing significantly in building for this future, but the reality is that no one knows exactly which models are going to work and make this sustainable. So, we’re going to approach this with humility and openness. And we’re going to work withanyone whose efforts will help bring the metaverse to life.
Mark Zuckerberg: (43:54)
So, now, Boz is going to join us to talk about what people are already building for the metaverse and what kinds of tools we can create to help out. Hey, Boz, I’mstill kind of jealous of your robot avatar.


(此處刪除了Boz的講述和其他嘉賓的對話)
Mark Zuckerberg: (58:14)
Sounds good. Now, beyond virtual reality, we are also focused on the hardware to make true augmented reality possible. In a lot of ways, augmented reality iseven harder, not just because we need to invent a completely new optical stack that’s not based on screens, but because we basically need to fit a super computer into a pair of normal-looking glasses.
Mark Zuckerberg: (58:37)
So, we are approaching this problem from two directions. First, how muchtechnology can we pack into a pair of normal, great-looking glasses today? And second, how do we take the long-term tech stack to do everything and keep miniaturizing and improving it until it fits into a pair of normal,good-looking glasses.
Mark Zuckerberg: (58:57)
On the first path, last month, we launched Ray- Ban stories(與雷朋合作出品的AR眼鏡), our first smart glasses in partnership with Essilor Luxottica. They’re not full AR glasses yet,but they let you take pictures and videos, listen to music, and take phone calls while you’re out looking at the world instead of down at your phone. And we built leading privacy features into the glasses, like the LED light whenever you’re recording, which phones don’t even have. And we delivered this in the iconic Ray-Ban style for just $299. These are all steps along the path to an embodied internet.
Mark Zuckerberg: (59:31)
But the ultimate goal here is true augmented reality glasses. And we’ve been working on that too. And today, I want to show you an experience that we’ve been working on for Project Nazare, which is the code name for our first full augmented reality glasses. Here, you’ll see you’re chatting with friends on WhatsApp and planning a game night. You can select a game. And then as you walkover to your kitchen, you can easily just put your game onto the table and you’re off. And that’s the kind of experience that augmented reality will unlock.
Mark Zuckerberg: (01:00:02)
There’s a lot of technical work to get this form factor and experience right.We have to fit hologram displays, projectors, batteries, radios, custom siliconchips, cameras, speakers, sensors to map the world around you and more into glasses that are about five millimeters thick. So, we still have a ways to go with Nazare, but we are making good progress.
Mark Zuckerberg: (01:00:24)
I’m excited about our future roadmap, but even that’s still early in a journey that’s going to go on for decades. Immersive all-day experiences will require a lot of novel technologies. And for the last seven years, our research team hasbeen working on a broad array of technologies that are necessary for these next-generation platforms. Michael Abrash leads this team, and he’s going to join me to talk about some of the future technology that we’re developing.
(此處刪除了Michael的講述和其他嘉賓的對話)
Mark Zuckerberg: (01:09:05)
Thanks, Michael. That was awesome. All right, so I hope that that gives you asense of some of the technical challenges that we’re working on to deliver deepand immersive experiences in the metaverse. A lot of what we’ve shown today isn’t going to be available in the next year or two. Some of this is still along way off. But this is some of the most exciting stuff that I’ve ever gotten to work on, and I’m just incredibly energized to be on this journey with all of you. And there’s one more thing that I want to tell you about today.
Mark Zuckerberg: (01:09:41)
I believe the metaverse is the next chapter for the internet, and it’s the next chapter for our company too(元宇宙就是下一代移動互聯(lián)網(wǎng)). So I’ve been thinking a lot about what this means for our company and who we are as we embark on this journey. We’re a company that focuses on connecting people. While most other tech companies focus on how people interact with technology, we focus on building technology so people can interact with each other. One of the reasons I started Facebook was that at the time you could use the internet to find almost anything; information, news,movies, music, shopping; except for the thing that matters most of all, people.Today, we are seen as a social media company, but in our DNA, we are a company that builds technology to connect people. And the metaverse is the next frontier, just like social networking was when we got started.(重點來了,親自講述為什么要改名為“Meta”)
Mark Zuckerberg: (01:10:34)
Facebook was born in a specific time and place, a college campus, the web. It was what we could build at the time to put people back into our experience of technology. But connecting people was always much bigger. From way earlier on,I remember sitting in middle school classes, sketching in my notebooks ideas that I wanted to code when I got home. And even though I didn’t have the skill or technology to build it yet, it was always clear that the dream was to feel present with the people we care about. Isn’t that the ultimate promise of technology, to be together with anyone, to be able to teleport anywhere and to create and experience anything?
Mark Zuckerberg: (01:11:15)
Yet here we are in 2021 and our devices are still designed around apps, not people.The experiences we’re allowed to build and use are more tightly controlled than ever. And high taxes on creative new ideas are stifling. This is not the way that we are meant to use technology. The metaverse gives us an opportunity to change that, if we build it well, but it’s going to take all of us; creators,developers, companies of all sizes. Together, we can finally put people at the center of our technology and deliver an experience where we are present with each other. Together, we can create a more open platform with more ways to discover experiences and more interoperability between them. And together, we can unlock a massively bigger creative economy.
Mark Zuckerberg: (01:12:09)
I know the internet story isn’t straight forward. Every chapter means new voices and new ideas, and yes, there will be challenges and risks and disruption of established interests, but there will also be opportunities and benefits that we can’t even imagine yet; for connection, for creation, for learning and joy.We’ll all need to work together from the beginning to bring the best possible version of this future to life, a future where with just a pair of glasses you’ll be able to step beyond the physical world and into the kinds of experiences that we have talked about today.
Mark Zuckerberg: (01:12:49)
I’ve been thinking a lot about our identity as we begin this next chapter.Facebook is one of the most used products in the history of the world. It is aniconic social media brand, but increasingly it just doesn’t encompass everything that we do. Instagram, WhatsApp, Messenger, Quest, now Horizon,Nazare and more; building our social media apps will always be an important focus for us, but right now our brand is so tightly linked to one product that it can’t possibly represent everything that we’re doing today, let alone in the future. Over time, I hope that we are seen as a metaverse company, and I want to anchor our work and our identity on what we are building towards.
Mark Zuckerberg: (01:13:39)
We just announced that we are making a fundamental change to our company. We are now looking at and reporting on our business as two different segments, onefor our family of apps and one for our work on future platforms. And as part of this, it is time for us to adopt a new company brand to encompass everything that we do, to reflect who we are and what we hope to build. I am proud to announce that starting today, our company is now Meta. (劃重點!我非常驕傲地宣布,我們的公司從現(xiàn)在起叫做“Meta”)Our mission remains the same, still about bringing people together. Our apps and their brands, they’re not changing either. And we are still the company that designs technology around people. But now we have a new north star to help bring the metaverse to life, and we have a new name that reflects the full breadth of what we do andthe future that we want to help build.
Mark Zuckerberg: (01:14:38)
From now on, we’re going to be metaverse first, not Facebook first(從現(xiàn)在開始,元宇宙是我們的第一位,不是Facebook). That means that over time, you won’t need to use Facebook to use our other services. And as our new brand starts showing up in our products, I hope that people come to know the Meta brand and the future that we stand for. I used to love studying classics, and the word meta comes from the Greek word meaning “beyond”. For me,it symbolizes that there is always more to build. There’s always a next chapter to the story. And for us, that’s a story that started in a dorm room and grew beyond anything we could imagine, into a family of apps that people use to find one another, to find their voice, to start businesses and communities and movements that have changed the world.
Mark Zuckerberg: (01:15:27)
I’m proud of what we’ve built so far and excited about what comes next as we move beyond what’s possible today, beyond the constraints of screens, beyond the limits of distance and physics, and towards a future where everyone can bepresent with each other, create new opportunities, and experience new things.It’s a future that is beyond any one company, that will be made by all of us.We’ve built things that have brought people together in new ways. We’ve learned a lot from struggling with social issues and living under closed platforms. And now it is time to take everything that we have learned and help build the next chapter(我們即將邁入新的篇章). I am dedicating our energy to this more than any other company in the world.And if this is the future that you want to see, then I hope that you will join us, because the future is going to be beyond anything we can imagine.

參考鏈接:
https://www.facebook.com/facebookrealitylabs/videos/561535698440683 | 大會視頻
https://www.rev.com/blog/transcripts/meta-facebook-connect-2021-metaverse-event-transcript | Transcript

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我們致力于提供一個高質(zhì)量內(nèi)容的交流平臺。為落實國家互聯(lián)網(wǎng)信息辦公室“依法管網(wǎng)、依法辦網(wǎng)、依法上網(wǎng)”的要求,為完善跟帖評論自律管理,為了保護用戶創(chuàng)造的內(nèi)容、維護開放、真實、專業(yè)的平臺氛圍,我們團隊將依據(jù)本公約中的條款對注冊用戶和發(fā)布在本平臺的內(nèi)容進行管理。平臺鼓勵用戶創(chuàng)作、發(fā)布優(yōu)質(zhì)內(nèi)容,同時也將采取必要措施管理違法、侵權(quán)或有其他不良影響的網(wǎng)絡(luò)信息。


一、根據(jù)《網(wǎng)絡(luò)信息內(nèi)容生態(tài)治理規(guī)定》《中華人民共和國未成年人保護法》等法律法規(guī),對以下違法、不良信息或存在危害的行為進行處理。
1. 違反法律法規(guī)的信息,主要表現(xiàn)為:
    1)反對憲法所確定的基本原則;
    2)危害國家安全,泄露國家秘密,顛覆國家政權(quán),破壞國家統(tǒng)一,損害國家榮譽和利益;
    3)侮辱、濫用英烈形象,歪曲、丑化、褻瀆、否定英雄烈士事跡和精神,以侮辱、誹謗或者其他方式侵害英雄烈士的姓名、肖像、名譽、榮譽;
    4)宣揚恐怖主義、極端主義或者煽動實施恐怖活動、極端主義活動;
    5)煽動民族仇恨、民族歧視,破壞民族團結(jié);
    6)破壞國家宗教政策,宣揚邪教和封建迷信;
    7)散布謠言,擾亂社會秩序,破壞社會穩(wěn)定;
    8)宣揚淫穢、色情、賭博、暴力、兇殺、恐怖或者教唆犯罪;
    9)煽動非法集會、結(jié)社、游行、示威、聚眾擾亂社會秩序;
    10)侮辱或者誹謗他人,侵害他人名譽、隱私和其他合法權(quán)益;
    11)通過網(wǎng)絡(luò)以文字、圖片、音視頻等形式,對未成年人實施侮辱、誹謗、威脅或者惡意損害未成年人形象進行網(wǎng)絡(luò)欺凌的;
    12)危害未成年人身心健康的;
    13)含有法律、行政法規(guī)禁止的其他內(nèi)容;


2. 不友善:不尊重用戶及其所貢獻內(nèi)容的信息或行為。主要表現(xiàn)為:
    1)輕蔑:貶低、輕視他人及其勞動成果;
    2)誹謗:捏造、散布虛假事實,損害他人名譽;
    3)嘲諷:以比喻、夸張、侮辱性的手法對他人或其行為進行揭露或描述,以此來激怒他人;
    4)挑釁:以不友好的方式激怒他人,意圖使對方對自己的言論作出回應(yīng),蓄意制造事端;
    5)羞辱:貶低他人的能力、行為、生理或身份特征,讓對方難堪;
    6)謾罵:以不文明的語言對他人進行負(fù)面評價;
    7)歧視:煽動人群歧視、地域歧視等,針對他人的民族、種族、宗教、性取向、性別、年齡、地域、生理特征等身份或者歸類的攻擊;
    8)威脅:許諾以不良的后果來迫使他人服從自己的意志;


3. 發(fā)布垃圾廣告信息:以推廣曝光為目的,發(fā)布影響用戶體驗、擾亂本網(wǎng)站秩序的內(nèi)容,或進行相關(guān)行為。主要表現(xiàn)為:
    1)多次發(fā)布包含售賣產(chǎn)品、提供服務(wù)、宣傳推廣內(nèi)容的垃圾廣告。包括但不限于以下幾種形式:
    2)單個帳號多次發(fā)布包含垃圾廣告的內(nèi)容;
    3)多個廣告帳號互相配合發(fā)布、傳播包含垃圾廣告的內(nèi)容;
    4)多次發(fā)布包含欺騙性外鏈的內(nèi)容,如未注明的淘寶客鏈接、跳轉(zhuǎn)網(wǎng)站等,誘騙用戶點擊鏈接
    5)發(fā)布大量包含推廣鏈接、產(chǎn)品、品牌等內(nèi)容獲取搜索引擎中的不正當(dāng)曝光;
    6)購買或出售帳號之間虛假地互動,發(fā)布干擾網(wǎng)站秩序的推廣內(nèi)容及相關(guān)交易。
    7)發(fā)布包含欺騙性的惡意營銷內(nèi)容,如通過偽造經(jīng)歷、冒充他人等方式進行惡意營銷;
    8)使用特殊符號、圖片等方式規(guī)避垃圾廣告內(nèi)容審核的廣告內(nèi)容。


4. 色情低俗信息,主要表現(xiàn)為:
    1)包含自己或他人性經(jīng)驗的細(xì)節(jié)描述或露骨的感受描述;
    2)涉及色情段子、兩性笑話的低俗內(nèi)容;
    3)配圖、頭圖中包含庸俗或挑逗性圖片的內(nèi)容;
    4)帶有性暗示、性挑逗等易使人產(chǎn)生性聯(lián)想;
    5)展現(xiàn)血腥、驚悚、殘忍等致人身心不適;
    6)炒作緋聞、丑聞、劣跡等;
    7)宣揚低俗、庸俗、媚俗內(nèi)容。


5. 不實信息,主要表現(xiàn)為:
    1)可能存在事實性錯誤或者造謠等內(nèi)容;
    2)存在事實夸大、偽造虛假經(jīng)歷等誤導(dǎo)他人的內(nèi)容;
    3)偽造身份、冒充他人,通過頭像、用戶名等個人信息暗示自己具有特定身份,或與特定機構(gòu)或個人存在關(guān)聯(lián)。


6. 傳播封建迷信,主要表現(xiàn)為:
    1)找人算命、測字、占卜、解夢、化解厄運、使用迷信方式治??;
    2)求推薦算命看相大師;
    3)針對具體風(fēng)水等問題進行求助或咨詢;
    4)問自己或他人的八字、六爻、星盤、手相、面相、五行缺失,包括通過占卜方法問婚姻、前程、運勢,東西寵物丟了能不能找回、取名改名等;


7. 文章標(biāo)題黨,主要表現(xiàn)為:
    1)以各種夸張、獵奇、不合常理的表現(xiàn)手法等行為來誘導(dǎo)用戶;
    2)內(nèi)容與標(biāo)題之間存在嚴(yán)重不實或者原意扭曲;
    3)使用夸張標(biāo)題,內(nèi)容與標(biāo)題嚴(yán)重不符的。


8.「飯圈」亂象行為,主要表現(xiàn)為:
    1)誘導(dǎo)未成年人應(yīng)援集資、高額消費、投票打榜
    2)粉絲互撕謾罵、拉踩引戰(zhàn)、造謠攻擊、人肉搜索、侵犯隱私
    3)鼓動「飯圈」粉絲攀比炫富、奢靡享樂等行為
    4)以號召粉絲、雇用網(wǎng)絡(luò)水軍、「養(yǎng)號」形式刷量控評等行為
    5)通過「蹭熱點」、制造話題等形式干擾輿論,影響傳播秩序


9. 其他危害行為或內(nèi)容,主要表現(xiàn)為:
    1)可能引發(fā)未成年人模仿不安全行為和違反社會公德行為、誘導(dǎo)未成年人不良嗜好影響未成年人身心健康的;
    2)不當(dāng)評述自然災(zāi)害、重大事故等災(zāi)難的;
    3)美化、粉飾侵略戰(zhàn)爭行為的;
    4)法律、行政法規(guī)禁止,或可能對網(wǎng)絡(luò)生態(tài)造成不良影響的其他內(nèi)容。


二、違規(guī)處罰
本網(wǎng)站通過主動發(fā)現(xiàn)和接受用戶舉報兩種方式收集違規(guī)行為信息。所有有意的降低內(nèi)容質(zhì)量、傷害平臺氛圍及欺凌未成年人或危害未成年人身心健康的行為都是不能容忍的。
當(dāng)一個用戶發(fā)布違規(guī)內(nèi)容時,本網(wǎng)站將依據(jù)相關(guān)用戶違規(guī)情節(jié)嚴(yán)重程度,對帳號進行禁言 1 天、7 天、15 天直至永久禁言或封停賬號的處罰。當(dāng)涉及欺凌未成年人、危害未成年人身心健康、通過作弊手段注冊、使用帳號,或者濫用多個帳號發(fā)布違規(guī)內(nèi)容時,本網(wǎng)站將加重處罰。


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隨著平臺管理經(jīng)驗的不斷豐富,本網(wǎng)站出于維護本網(wǎng)站氛圍和秩序的目的,將不斷完善本公約。
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