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?　　中的網(wǎng)絡(luò)關(guān)鍵詞，內(nèi)容中有一定的廣告書(shū)面表達(dá)語(yǔ)法的要求，內(nèi)容為原創(chuàng)，優(yōu)點(diǎn)優(yōu)點(diǎn)請(qǐng)勿抄襲。勢(shì)特 　　網(wǎng)絡(luò)廣告在當(dāng)今社會(huì)扮演著越來(lái)越重要的網(wǎng)絡(luò)角色，它在傳播信息和營(yíng)銷服務(wù)等方面擁有顯著優(yōu)勢(shì)，廣告其中包括準(zhǔn)確的優(yōu)點(diǎn)優(yōu)點(diǎn)定位、低成本、勢(shì)特高效率、網(wǎng)絡(luò)有效的廣告品牌推廣等。本文主要就網(wǎng)絡(luò)廣告的優(yōu)點(diǎn)優(yōu)點(diǎn)優(yōu)點(diǎn)優(yōu)勢(shì)特點(diǎn)進(jìn)行分析，以期為企業(yè)提供更加有效的勢(shì)特市場(chǎng)營(yíng)銷指導(dǎo)。 　　一、網(wǎng)絡(luò)網(wǎng)絡(luò)廣告的廣告優(yōu)勢(shì)特點(diǎn) 　　1、準(zhǔn)確的優(yōu)點(diǎn)優(yōu)點(diǎn)定位：網(wǎng)絡(luò)廣告能夠根據(jù)用戶的瀏覽習(xí)慣和搜索關(guān)鍵詞等信息，精準(zhǔn)地將相關(guān)產(chǎn)品或服務(wù)推薦給用戶，從而提高營(yíng)銷效果。 　　2、低成本：網(wǎng)絡(luò)廣告營(yíng)銷成本相比傳統(tǒng)廣告投放低很多，它可以有效地將企業(yè)的營(yíng)銷費(fèi)用降低，從而提高企業(yè)的經(jīng)濟(jì)效益。 　　3、高效率：網(wǎng)絡(luò)廣告不僅可以精準(zhǔn)地傳播信息，而且能夠快速地將信息傳播給大眾，從而大大提高營(yíng)銷效率。 　　4、有效的品牌推廣：網(wǎng)絡(luò)廣告可以有效地推廣企業(yè)的品牌和產(chǎn)品，從而幫助企業(yè)提升品牌形象，贏得更多的消費(fèi)者群體。 　　二、網(wǎng)絡(luò)廣告的缺點(diǎn) 　　1、容易被用戶屏蔽：網(wǎng)絡(luò)廣告容易被用戶屏蔽，一些用戶可能無(wú)意中將網(wǎng)絡(luò)廣告忽略，從而影響營(yíng)銷效果。 　　2、容易受到惡意攻擊：網(wǎng)絡(luò)廣告受到惡意攻擊的可能性較大，一些黑客可能會(huì)破壞網(wǎng)絡(luò)廣告系統(tǒng)，從而影響營(yíng)銷效果。 　　三、網(wǎng)絡(luò)廣告的應(yīng)用 　　1、企業(yè)營(yíng)銷：網(wǎng)絡(luò)廣告可以有效地幫助企業(yè)宣傳產(chǎn)品和服務(wù)，從而提高企業(yè)的知名度，促進(jìn)銷售。 　　2、社交網(wǎng)絡(luò)營(yíng)銷：網(wǎng)絡(luò)廣告可以通過(guò)社交網(wǎng)絡(luò)平臺(tái)，將相關(guān)產(chǎn)品和服務(wù)宣傳給更多用戶，從而提高企業(yè)的知名度和銷售量。 　　3、在線品牌推廣：網(wǎng)絡(luò)廣告可以通過(guò)在線投放，有效地推廣企業(yè)的品牌和產(chǎn)品，從而提升品牌形象，贏得更多的消費(fèi)者群體。 　　結(jié)論：網(wǎng)絡(luò)廣告在傳播信息和營(yíng)銷服務(wù)等方面擁有顯著優(yōu)勢(shì)，其中包括準(zhǔn)確的定位、低成本、高效率、有效的品牌推廣等，可以有效地幫助企業(yè)實(shí)現(xiàn)更高的經(jīng)濟(jì)效益。然而，網(wǎng)絡(luò)廣告也存在一定的缺點(diǎn)，例如容易被用戶屏蔽和受到惡意攻擊等，因此，企業(yè)在使用網(wǎng)絡(luò)廣告時(shí)應(yīng)當(dāng)加強(qiáng)安全防護(hù)，以免給企業(yè)帶來(lái)不必要的損失。

?　　advantage & disadvantage of advertisement Advantages There are many advantages and disadvantages associated with advertising online.The first aspect of advantages is the World Wide Web opens up new communication possibilities for personalized messages to be delivered to targeted individuals (Davis 2000,113).By positioning an [advertisement] on a website which relates to the target markets specific interests,interest and further speculation should occur.Advertising online enables target marketing,message tailoring,information access,sales potential,creativity,exposure and speed.Secondly,online advertising has the capability to reach a global audience at a fast rate.This enables extensive exposure and is an important characteristic of online advertising,and a major component of why online advertising is so successful.Thirdly,marketers undertaking new possibilities to perform traditional marketing strategies in electronic environments push higher chances to create synergy.Janal (1995,47) mentioned that the Internet offers the best multimedia tools for presenting information,through the World Wide Web,a hypermedia environment.It is as further explained that it is a place where marketers can present their information with pictures,animation,sound and text.Indeed the power of Internet has impact on the multitude of advertising formats.This can be seen from the numerous web tools such as banners,rich media,intertials,and interactive broadband commercials as seen on the websites nowadays.These are the multiple forms of online advertising tools used by advertisers over the time aiming towards developing exciting,interactive,eye catching advertisements that can draw consumers’ attention,at the same time increasing their brand or sales online.Strauss and Frost (1999,202) states that the Net’s big strength is direct response advertising where direct response leverages the Internet’s unique opportunity for two way communication with consumers.Placing advertising in this environment will grants advertises unique opportunity for in the element of interactivity.The interactive capabilities of ‘cyberads’ offer key advantages for vendors to establish and maintain dialogues with customers (Janal 1995,269).The opportunities for creativity in online advertising are limitless.IAB (2005) on the other hand had drafted out a very comprehensive set of 28 good reasons to use interactive advertising that places the overview of interactive advertising advantages.In the list,it provides 28 points on a marketer’s potential uses of the internet and corresponds with 28 ways of measure performance.Disadvantages Even though there are many advantages for companies who advertise online,there are also some disadvantages involved.Disadvantages of advertising online include:measurement problems,audience characteristics,websnarl,clutter,potential for deception,costs,limited production quality,poor reach and lack of Intrusiveness.

?　　CDN加速的存在就是為了提升網(wǎng)站瀏覽體驗(yàn)，減輕服務(wù)器的壓力，對(duì)于網(wǎng)站運(yùn)營(yíng)商來(lái)說(shuō)，CDN加速可以幫助降低用戶跳出率和搜索引擎權(quán)重。 　　對(duì)于用戶來(lái)說(shuō)，可以提升瀏覽體驗(yàn)，快速獲取自己想要看的內(nèi)容。 　　PS：云極CDN八月有活動(dòng)，歡迎來(lái)撩。